Your Branding Partner and Creative Right Hand

We help wellness, beauty and lifestyle brands create a brand roadmap by using time-tested processes to help them develop a compelling POV so that they can focus on sales and growth.

Odepartment is a CREATIVE AND MARKETING PARTNER for HIGH GROWTH wellness AND BEAUTY companies.




We work with sought-after creatives to capture a brand’s spirit and catapult them into the future. Our team has worked on global brands ranging from consumer goods, beauty, food & beverage, tech to automotive.

We have worked with some of the best brands in the world

Our Founder

Odepartment founder Christina Okubo brings extensive experience working with large brands including American Apparel, Levi’s, Nike, Target on efforts ranging from retail development to rebranding and national advertising campaigns.  She worked for acclaimed ad agency Wieden & Kennedy and mentored under one of the industry’s most coveted creatives - award-winning designer John C Jay, who is currently the President of Global Creative for Fast Retailing (Uniqlo, J Brand, Helmut Lang, Theory, etc).

Our Services

Brand Development

Every brand is unique.

We work with brands to identify their unique POV and develop their brand story, tone of voice and visual language.

  • Brand Strategy & Positioning
  • Brand Architecture
  • Brand Identity / Logo
  • Tone of Voice Development
  • Brand Style Guides
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Packaging Design

Your packaging must work hard to stand out on the shelf.

We help you develop design solutions that align with your brand’s positioning and effectively communicates product features and benefits.

  • Primary & Secondary Packaging
  • Line Extensions
  • Limited Edition Packaging
  • Retailer Exclusive Products
  • Ecommerce Shippers & Marketing Collateral
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Brand Development

Do you want to grow bigger, but don’t know where to start with creating a brand roadmap?

We understand it can be intimidating to take your brand to the next level, especially with an established brand and clientbase at risk.  We have helped numerous medium and enterprise clients bring to life a refreshed brand vision that allows them to focus on growing the business and avoid losing sales.



Packaging Design

Do you want to grow your business, but feel like your packaging design and creative efforts are not consistent?

We know how frustrating and ineffective this can be.  While packaging redesign can seem intimidating, we have helped Fortune 5000 companies with our 5-step packaging design process to create a seamless transition so that you can focus on your next product launch and growing your business.  Stop worrying about losing sales and make it easier for them to buy your products.


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