Are you looking to scale your business?
Do you need help so that your team can focus on the day-to-day?
We are here to help navigate your way to growth and success.
WE WORK WITH HIGH GROWTH WELLNESS, BEAUTY AND
LIFESTYLE COMPANIES SEEKING TO IMPROVE THEIR MARKETPLACE POSITIONING.
WE ARE YOUR STRATEGIC PARTNER AND CREATIVE RIGHT HAND,
LEVERAGING IN-HOUSE & AGENCY EXPERIENCE TO HELP YOU
IMPROVE BRAND AWARENESS.
Brand Concept Development
POS / Merchandising
About The Founder
Christina Okubo is a brand strategy consultant and passionate brand essentialist. She is a Wieden+Kennedy and American Apparel alum, having sharpened her teeth in fast-paced creative environments and working with Fortune 500 companies including Target, Nike and Levi’s. Christina became the VP of Marketing at Hourglass cosmetics, where she helped grow the brand internationally from $24 million to $50 million prior to Unilever’s acquisition.
Raised in a multicultural and bilingual environment, Christina learned to become a cultural bridge from a young age and discovered the universal language of fashion and beauty shopping the streets of Harajuku in her teens.
Described as a “visionary thinker”, Christina helps business and marketing leaders of high-growth wellness and beauty brands streamline their global brand strategy to become essential to their customers’ lives.
Christina is the founder and Managing Director of Odepartment, a creative agency dedicated to creating essential brands.