Odepartment

Are you looking to scale your business?
Do you need help so that your team can focus on the day-to-day?

We are here to help navigate your way to growth and success.

WE WORK WITH HIGH GROWTH WELLNESS, BEAUTY AND
LIFESTYLE COMPANIES SEEKING TO IMPROVE THEIR MARKETPLACE POSITIONING.

WE ARE YOUR STRATEGIC PARTNER AND CREATIVE RIGHT HAND,
LEVERAGING IN-HOUSE & AGENCY EXPERIENCE TO HELP YOU 
IMPROVE BRAND AWARENESS.

STRATEGY
CREATIVE DEVELOPMENT
DESIGN STUDIO
Brand Positioning
Pipeline Development
Brand Architecture
Naming Strategy
In-house Consulting
Brand Concept Development
Advertising Campaigns
Creative Content
Copywriting
Social Media
Packaging Design
Promotional Products
Website Design
Marketing Collateral
POS / Merchandising

LOOKING FOR A PARTNER?
LET'S TALK

WE BELIEVE

Every brand is unique. We value every brand's unique DNA and bring its essence to life by becoming an
indispensable part of their customers' lives.
We believe that every partnership begins with trust and thrives on the integrity of the relationships we hold with our clients.
We value high touch communication, debates about the latest health trends, and a fresh cup of green tea.

At Odepartment, creative is an extension of strategy, and we approach every project with a holistic view in order to maximize outcomes for our clients.

We are comfortable in physical and digital mediums, whether its advertising, Ecommerce, retail or social media - viewing the landscape with fresh perspective is just part of our DNA.

About The Founder

Christina Okubo is a brand strategy consultant and passionate brand essentialist. She is a Wieden+Kennedy and American Apparel alum, having sharpened her teeth in fast-paced creative environments and working with Fortune 500 companies including Target, Nike and Levi’s. Christina became the VP of Marketing at Hourglass cosmetics, where she helped grow the brand internationally from $24 million to $50 million prior to Unilever’s acquisition.

Raised in a multicultural and bilingual environment, Christina learned to become a cultural bridge from a young age and discovered the universal language of fashion and beauty shopping the streets of Harajuku in her teens.

Described as a “visionary thinker”, Christina helps business and marketing leaders of high-growth wellness and beauty brands streamline their global brand strategy to become essential to their customers’ lives.

Christina is the founder and Managing Director of Odepartment, a creative agency dedicated to creating essential brands.