We partner with beauty, wellness and lifestyle brands to achieve prestige, top–shelf positioning. Utilizing brand-side and agency experience, we understand the complexities of your business operations and needs.

Our Services

Mission / Vision Statements
Brand / Product Naming
Brand / Product Positioning
Brand / Product Architecture
Strategic Partnerships

Re-brand initiatives
Advertising Campaigns / Photoshoots
Marketing / Digital Collateral
Packaging Design
Brand Style Guides

Tone of Voice
Brand Messaging & Marketing Copy
Social Media Strategy
Sales & Educational Material Development

Looking for a partner? Contact us today.

Our Philosophy

Every brand is unique. We value the original vision which enables a brand to hold its own and excel into the future. We believe that every partnership begins with trust and Odepartment’s work thrives on the integrity of the relationships we have with our clients. 

At Odepartment we believe there is no division between strategy and creative - and we refuse to separate them. Our philosophy is full circle, whether its traditional, digital, experiential…executing fresh vision is just part of our DNA.

About The Founder

By the age of 20, Christina Okubo had already explored three continents by bus and sailboat: North America, Europe and Asia. Very early on she landed a dream gig launching American Apparel stores and pop-up shops throughout the United States and Mexico.  Eventually Christina moved on to assisting industry heavyweight John Jay, who over the course of several years mentored her at Wieden and Kennedy, where she worked on strategy with Fortune 500 companies including Target, Nike and Levi’s. Next, Christina accepted the role of Vice President of Marketing for Hourglass Cosmetics.  Combining big-agency and brand-side experience with creative know-how, it was natural for Christina to offer her diverse experiences in a comprehensive and unified approach. 

Today Odepartment offers clients the opportunity to perfect their brands’ experience with strategic thinking unlike anything offered before.